The idea is that content should be engaging, entertaining, interactive, interesting, relevant, and useful. Anything visual can reach out and tell the exact story you want to hear.
Great creative is attractive and clever, but great creative is also smart because it has substance. Creative is the medium that delivers a message without making people feel like they are being sold. Creative talks to individuals like it knows and understands them and makes them more receptive to the message. Creative works hard, and looks good while doing it. It is what is remembered, shared, and talked about.
In today’s market, guess what gets noticed? The creative.
Well, just bought my first theme on WordPress. And, to start, I am not impressed. In fact, navigation sucks. Sucks, Sucks.