Every day, I ask myself the same question:
What can I do today to increase value for my customers (blog readers, art lovers, Twitter followers, etc.), for my team and for my friends?
I also ask these questions to the people I work with:
Why do you exist, your site, your company?
What specific attributes are you trying to get across?
How do you help your customers’ lives?
How are you applying this to your products and your brand?