…is your obsession with them.
We live in a giant community park called the internet. This makes everyone obsess over and get stuck watching and worrying about what the competition is doing. We follow them on Twitter, lurk on their blogs and Facebook, and wonder about every pin and re-pin they make. It seems like every move they make, every victory, acquisition and award is there for the world to see.
But, take your eyes off your phone, mobile, and screen and take a look in the mirror. There’s your real competition. What did you do yesterday to be more remarkable? It’s way more productive and more profitable to obsess over your business and what your customers are doing, then figure out how you can make yourself the thing they can’t live without, or how to help them to do it with more ease.
Becoming your competition means using the same rules to beat yourself at your own game. Focusing on your customers’ desires might be the strategy to beat the competition.