It’s very easy to create a message that talks to everyone, and then have it delivered so the message reaches the most people. And, it’s only logical to believe if you have the attention of everyone, then you’ve got to reach someone.
Unfortunately, when you aim at everyone, you hit no one. Your message might be seen and heard, but it doesn’t mean it will have any impact on the person who saw or heard it.
The take away here is, it doesn’t matter who sees your message, your product, or your service if they don’t care about it.
Create your messages aimed at that person you know wants to hear what you have to say.
That is the person who matters to your business success. Talk to them. Create a conversation.