Get the attention of everyone

Cheech Marin at Dodger Stadium

Cheech Marin at the Dodgers trying to capture everyone’s attention.

It’s very easy to create a message that talks to everyone, and then have it delivered so the message reaches the most people. And, it’s only logical to believe if you have the attention of everyone, then you’ve got to reach someone.

Unfortunately, when you aim at everyone, you hit no one. Your message might be seen and heard, but it doesn’t mean it will have any impact on the person who saw or heard it.

The take away here is, it doesn’t matter who sees your message, your product, or your service if they don’t care about it.

Create your messages aimed at that person you know wants to hear what you have to say.

That is the person who matters to your business success. Talk to them. Create a conversation.

The Most Dangerous Thing About Competitors

Stop struggling to be better than the competition. Be better than what you were yesterday.

Stop struggling to be better than the competition.

…is your obsession with them.

We live in a giant community park called the internet. This makes everyone obsess over and get stuck watching and worrying about what the competition is doing. We follow them on Twitter, lurk on their blogs and Facebook, and wonder about every pin and re-pin they make. It seems like every move they make, every victory, acquisition and award is there for the world to see.

But, take your eyes off your phone, mobile, and screen and take a look in the mirror. There’s your real competition. What did you do yesterday to be more remarkable? It’s way more productive and more profitable to obsess over your business and what your customers are doing, then figure out how you can make yourself the thing they can’t live without, or how to help them to do it with more ease.

Becoming your competition means using the same rules to beat yourself at your own game. Focusing on your customers’ desires might be the strategy to beat the competition.

I ask myself the same question

What are you doing to make yourself of value?

What are you doing to make yourself of value?

Every day, I ask myself the same question:
What can I do today to increase value for my customers (blog readers, art lovers, Twitter followers, etc.), for my team and for my friends?

I also ask these questions to the people I work with:
Why do you exist, your site, your company?
What specific attributes are you trying to get across?
How do you help your customers’ lives?
How are you applying this to your products and your brand?

The world is built on interactions and not transactions

Steve shows up on time. He designs two posters and three billboards by lunch, then sits back and waits impatiently for the five hours until he can leave to click down. And spends that time looking busy while bitching through email about how much he hates his job to a sympathetic spouse. All because he wasn’t singled out and congratulated for his great speed.

Lisa takes five minutes to chat to the coworker who has a story about his kids, and remembers the new kid has a birthday coming up. And goes out of her way to create a hand-made card for the office to sign. She remembers being that awkward newbie that just started and everyone ignores. She works hard, but she also works smart. And her work is impeccable. The clients who ask for her by name are happy to wait until she’s free. Her day is gone before she realizes it.

Are you telling yourself you're a hard worker when you're really a Queen "B"?

Are you telling yourself you’re a hard worker when you’re really a Queen “B”?

The truth is that both employees perform, but one employee is considered a worker bee and the other isn’t. Everyone respects one and the other is only fooling themself.

The story we tell as people and in our work is our impact on our whole life. And these stories scale. And in our increasingly connected world business is built on interactions and not transactions.

What is the story you’re telling yourself?

Everything has it’s own story

… every time you communicate you should tell a story …

Everything in nature and life has so many stories to tell.

Everything in nature and life has so many stories to tell.

My clients are not just companies they are people who also believe in the importance of remarkable stories. And every company has story after story. Just waiting to be told in an interesting and compelling way.

Leaders put passion into what they do. It’s about more than money. They have something unique and compelling — different than what anyone else has done — and they need to recognize that to compete through the future they need to tell their story. My strength lies in creating memorable connections through photography, story and design.

You want people to love you


Not the way they love food or music. You want people, after the first time they deal with your business, to run immediately to their closest friends and tell them how amazing you are and why they should go buy what you sell. Today. Not now, yesterday! You are now their hero and they can’t figure out how they ever lived without you.

This shouldn’t be mission impossible. It’s your mission statement. Your business is fantastic. You regularly amaze your customers. They’re thrilled they found you.

So, what’s the problem? Are new customers finding you? Does your marketing show how brilliant and unique you really are, making those people – your would-be raving fans – think you’re just like all the other guys.

You know you’re not. You know your business is so much better. And you need someone to tell your story the right way, to the right audience.

That’s where I come in. I’m here to banish bad ads, sound-alike ads, buzzword-speak marketing, that stuff that seems to stand in the way of your brand advocates seeing who you really are. You need a unique selling position that is believable and convinces that person to come on in or call and discover what they’ve been missing all this time.

They’ve been missing out on one spectacular good business. But not anymore.

There are so many things I can’t live without. Some of them I have no idea how I found them. Some of them didn’t have a voice at all. But the do have a bad website, no cohesive marketing materials, nothing that lets me know that this one-of-a-kind product was right there waiting for me. Some of these “friends” have copy that reads right from the pages of War and Peace, so boring or full of buzzwords and corporate speak that when I read it I couldn’t tell this business was secretly the one that would save me.

I know there are many businesses out there. You have the best products in the world, and you’re missing that one spark…that voice, and sometimes it’s worse, you have the wrong voice. Your business would be thriving if it was’t slowly suffocating under mounds of bad marketing.

So I’m on a mission to give your businesses its voice.

If you love your company and want it to prosper, I can create for you. If you’re just a cool person, I want to hang out with you even if you don’t need me. But if you’d willingly sell snake oil because it can make you rich, find someone else. Someone without those pesky ethics. Sorry.

I have experience from working with some of the best companies around, clients from Florida to California, and a very traumatic story from a weekend in Morro Bay, California that I will happily retell to anyone who cares to buy me a beer.

There is no limit on what I will do for a client. If you’re one of those people who needs your ad yesterday (and we have all been that person), take a deep breath, look around, and see what can do…if you don’t see what you’re looking for, DON’T PANIC! Just pick up the phone and call me and ask, and I’ll be happy to promptly to say yes, I do that too.

I can usually return phone calls and email with a swiftness that can put a peregrine falcon to shame. Please do not be alarmed. I’m here to create solutions that solve problems, not sell you something.


Creative is power

Creative works hard, and looks good while doing it. It is what is remembered, shared, and talked about. Photography by Andrew Phipps

Creative works hard, and looks good while doing it. It is what is remembered, shared, and talked about. Photography by Andrew Phipps

Great creative is attractive and clever, but great creative is also smart because it has substance. Creative is the medium that delivers a message without making people feel like they are being sold. Creative talks to individuals like it knows and understands them and makes them more receptive to the message. Creative works hard, and looks good while doing it. It is what is remembered, shared, and talked about.
In today’s market, guess what gets noticed? The creative.

How do I use this theme?

Drake performs at San Manuel casino on February 10, 2011. photography by Andrew Phipps.

Drake performs at San Manuel casino on February 10, 2011. photography by Andrew Phipps.


Well, just bought my first theme on WordPress. And, to start, I am not impressed. In fact, navigation sucks. Sucks, Sucks.